You are using an outdated browser. For a faster, safer browsing experience, upgrade for free today.

Challenge

Ericsson is one of the leading providers of Information and Communication Technology (ICT) to service providers, enabling the full value of connectivity by creating game-changing technology and services that are easy to use, adopt, and scale, making its customers successful in a fully connected world. This was the key reason for working with TSC Global to take advantage of a radio spectrum auction in NZ by the government allowing mobile network operators to develop new mobile network models (3G, 4G) in the country. Ericsson was keen on encouraging new entry participants seeking to enter the NZ mobile telecommunication market to select Ericsson’s latest ICT technology when determining their competitive entry strategy.


Strategy

With a close understanding of the NZ spectrum market having previously advised the government on radio spectrum strategy, valuation methodologies and auctioning options, in addition to having advised several of the existing mobile operators within New Zealand - TSC Global was well placed to assist Ericsson in its entry strategy based on an open-source mobile network. Working closely with Ericsson and the state-owned broadcasting corporation, BCL, TSC Global used its understanding of the telco operators, the regulators, and the policy makers to design a targeted strategy for Ericsson to approach existing and potential new entrants on the benefits of the Ericsson ICT offering. Together with Ericsson and BCL, our expert telecommunication and government-relationship teams at TSC Global prioritized potential options, developed workable business cases based on the unique NZ telecommunication tele density, terrain and market outlook – offering a range of potential operators for Ericsson to consider.


Transformation
Ericsson was ably to quickly understand the unique mobile market in NZ and align the benefits of its ICT solution to potential mobile operators, either existing or new entrant. TSC Global gave them the confidence and speed to understand the market, the participants, the government policies and the unique solutions required to develop their offering accordingly.

  • PPP to utilize existing government-owned infastructure;
  • Creation of open access networks to reduce uneconomic over-build;
  • Removes multiple backbone networks;
  • Removes conflicts between competitive service delivery and networks.
Contact us for further information